web page that is dependent on an xslt feed, tailors it's content...

I have a webpage that pulls in a blog feed from an xslt file. My client as requested that every time a feed is pulled in that is about ‘dogs’ that an image of a dog populates somewhere on the page. And if a feed comes in about any other topic the page stays as is without an image of a dog. My guess is that if I could somehow tag these feeds I could write a php script (which admittedly will be a challenge for me) that will see that tag (or possibly the

tag) and make ‘dog’ image will appear. Is this possible? Am I thinking about this the right way? Does anyone know of anywhere I could look to see examples of code that does something like this? Is php the right tool?

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