How to do step by step product customization

Hi,
Can anyone advise please which WP plugin is used to do product customization for this website, link below.

When customers can choose a background, add title, choose font etc.

Basically, I need to do step py step product customization for labels, stickers? Step 1, choose colour of the background. Step 2, write name. Step 3, choose font etc. I see WP website with this functionality but can’t find plugin for it.

Would really appreciate some directions!

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